Don’t get me wrong, speaking with the person who is ultimately going to give you the ‘yay’ or ‘nay’ on whether a partnership goes ahead, is vital.  But, as time-poor, for-purpose sponsorship-seekers we can often get ourselves in a pickle over the ‘need’ to speak with the decision maker from the outset. You know as … Continue reading How having to work your way up to the sponsorship decision maker can, in fact, be the best approach!